ann
luong
marketing strategy + execution that actually works.
FRACTIONAL CMO + HOLISTIC EXEC MENTOR
BASED IN
MELBOURNE/NAARM, AUSTRALIA
REMOTE-FIRST BUSINESS
AVAILABLE FOR PROJECTS
ABOUT ME
My focus is to help you clear systems, calm execution and make practical decisions that help your business + you, move and grow with confidence.
As your fractional Chief Marketing Officer (CMO), I'll unpack your tech stack, sharpen your funnels and drive conversions. Your brand gets activated without the full-time cost.
Building and growing your business should bring you joy, not headaches and sleepless nights.
Projects
Projects
Projects
RECENT
PROJECTS
RECENT
PROJECTS
Spinal Energetics
Energy & Somatic Modality
Spinal Energetics
Energy & Somatic Modality
Spinal Energetics
Energy & Somatic Modality
Plaece
Wellness + Holistic Tech
Plaece
Wellness + Holistic Tech
Plaece
Wellness + Holistic Tech
It's Philanthropy
Not-for-profit (Pro Bono)
It's Philanthropy
Not-for-profit (Pro Bono)
It's Philanthropy
Not-for-profit (Pro Bono)
SERVICES
TECH STACK AUDIT + FIX
I audit every tool in your system and cut what slows you down. What remains is lean, fast, and built for clarity. Not sure what to do with Kajabi? HubSpot giving you trouble? Or maybe it's the 6 platform tech stack you have that doesn't talk to each other.
TECH STACK AUDIT + FIX
I audit every tool in your system and cut what slows you down. What remains is lean, fast, and built for clarity. Not sure what to do with Kajabi? HubSpot giving you trouble? Or maybe it's the 6 platform tech stack you have that doesn't talk to each other.
TECH STACK AUDIT + FIX
I audit every tool in your system and cut what slows you down. What remains is lean, fast, and built for clarity. Not sure what to do with Kajabi? HubSpot giving you trouble? Or maybe it's the 6 platform tech stack you have that doesn't talk to each other.
FUNNEL OPTIMISATION
Every step of your customer journey gets examined and refined. Prospects move forward because the path is obvious. They are nurtured to understand your business, what you offer and feel informed when they purchase.
FUNNEL OPTIMISATION
Every step of your customer journey gets examined and refined. Prospects move forward because the path is obvious. They are nurtured to understand your business, what you offer and feel informed when they purchase.
FUNNEL OPTIMISATION
Every step of your customer journey gets examined and refined. Prospects move forward because the path is obvious. They are nurtured to understand your business, what you offer and feel informed when they purchase.
CONVERSION + RETENTION
Small changes and experiments in messaging, ad formats or placements create big lifts in sales and customer loyalty. I focus on what actually moves the number to build a repeatable system that works long after our engagement has ended.
CONVERSION + RETENTION
Small changes and experiments in messaging, ad formats or placements create big lifts in sales and customer loyalty. I focus on what actually moves the number to build a repeatable system that works long after our engagement has ended.
CONVERSION + RETENTION
Small changes and experiments in messaging, ad formats or placements create big lifts in sales and customer loyalty. I focus on what actually moves the number to build a repeatable system that works long after our engagement has ended.
LET’S BRING JOY BACK TO YOUR BUSINESS
PROCESS
01
DISCOVER
I start by understanding the brand, your business and operations—its goals, audience, and what makes it distinct. We'll explore what's working, what's not and where we're going to get the best return if prioritised. This sets the foundation for everything that follows.
01
DISCOVER
I start by understanding the brand, your business and operations—its goals, audience, and what makes it distinct. We'll explore what's working, what's not and where we're going to get the best return if prioritised. This sets the foundation for everything that follows.
02
DIRECTION
Together, we'll set the key priorities that will make a meaningful impact to the business. Usually, it's optimising the systems and making sure we have the data to back decisions. And making changes that improve customer experience, brand activation and revenue. Nothing is left to guesswork.
02
DIRECTION
Together, we'll set the key priorities that will make a meaningful impact to the business. Usually, it's optimising the systems and making sure we have the data to back decisions. And making changes that improve customer experience, brand activation and revenue. Nothing is left to guesswork.
01
DISCOVER
I start by understanding the brand, your business and operations—its goals, audience, and what makes it distinct. We'll explore what's working, what's not and where we're going to get the best return if prioritised. This sets the foundation for everything that follows.
02
DIRECTION
Together, we'll set the key priorities that will make a meaningful impact to the business. Usually, it's optimising the systems and making sure we have the data to back decisions. And making changes that improve customer experience, brand activation and revenue. Nothing is left to guesswork.
03
DELIVERY
This is where I really get into it. Fuelled by both an excitement to get your business, systems and marketing aligned and lots of coffee. I'll focus on tech stack streamlining, refreshing platforms, connecting the important data across the funnels so we can meausre the conversions, and refined details. Together, we're building a cohesive and functional experience for your customers.
03
DELIVERY
This is where I really get into it. Fuelled by both an excitement to get your business, systems and marketing aligned and lots of coffee. I'll focus on tech stack streamlining, refreshing platforms, connecting the important data across the funnels so we can meausre the conversions, and refined details. Together, we're building a cohesive and functional experience for your customers.
03
DELIVERY
This is where I really get into it. Fuelled by both an excitement to get your business, systems and marketing aligned and lots of coffee. I'll focus on tech stack streamlining, refreshing platforms, connecting the important data across the funnels so we can meausre the conversions, and refined details. Together, we're building a cohesive and functional experience for your customers.
04
DONE
I finalise and prepare everything for the team to take over. Whether the engagement is six months or one year, my vision is for you to manage your marketing without me. And I ensure you have all the tools to continue the success. I hand it over and we're both beaming with joy!
04
DONE
I finalise and prepare everything for the team to take over. Whether the engagement is six months or one year, my vision is for you to manage your marketing without me. And I ensure you have all the tools to continue the success. I hand it over and we're both beaming with joy!
04
DONE
I finalise and prepare everything for the team to take over. Whether the engagement is six months or one year, my vision is for you to manage your marketing without me. And I ensure you have all the tools to continue the success. I hand it over and we're both beaming with joy!